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What is performance marketing in digital marketing?

What is performance marketing in digital marketing?

In a world where technology has drastically changed how marketing is done, some businesses have struggled to keep up. If you’re one of those businesses, it’s time to consider performance marketing in your digital marketing strategy. But what is performance marketing? In short, it’s a type of marketing that focuses on results rather than traditional marketing methods, such as brand awareness or lead generation. In other words, with performance marketing, you only pay for the results that you get from your campaigns. This could be anything from sales to website traffic or even engagement. If you’re looking for a more modern and effective way to market your business, read on to learn more about performance marketing and how it can benefit your business.

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