In the old days, search engine optimization was as easy as packing your web pages with a lot of different keywords and watching them shoot up into the first places on the most important search engine result lists. Nowadays, things can get much more complicated, as SEO has become a true science in itself, and people pay good money to get their sites promoted properly.
Of course, the price you pay may be important, but what’s even more important is finding an SEO company that is truly dedicated to helping out its clients. While there are many of them out there, it can be tricky to find just what you need, especially since so many low quality firms have emerged lately, trying to steal the spotlight.
If you are new in Internet marketing and you would like to set up your own business website, company website or personal website, you will be flooded with a million and one things that you must and must not do. But considered the most important part of any business site or company website is making sure that you use SEO techniques or search engine optimization techniques.
Search engines like Google, Yahoo! and Bing (to name only a few) are what customers use to search for any kind of information on the web. Think of search engines as a newspaper ad, the bigger and the more strategically located your ad is the more likely customers will find you. What most website owners and business owners are aiming for is page 1 and preferably rank 1 of search engine pages. SEO techniques will lead your website to the top of the search page list and with this strategic position; you will surely gain more advantage over your competitors and get more traffic to your site.
A few years ago, companies used to struggle to maintain their market position and draw in new clients; after the internet became the main way of advertising, the competition got even stronger, and companies would invest huge sums of money in link building services and the purchase of backlinks, to assure their success.
Search engines represent a worldwide market, in which companies from all over the world, offering similar services or products, compete against each other to attract clients. Business –owners invest firstly in a website supposed to showcase their products or services as favorable as possible. After the website is completed, the next step is to get traffic to the site (increased traffic means better chances of finding new customers). To this purpose, many companies hire “Search Engine Optimization” specialists. But there are also companies specialized in offering link building services that you can commission to build your SEO-strategy.
Links are the most important factors used by search engines , to determine where your website will rank in the result list of search engines, for the targeted keywords. Thus, you may need link building services to increase the quantity and quality of links to your site, and make them rank higher in search results.
Backlinks or incoming links are links received by one website from another website, and the number of backlinks is an indication of the website’s popularity. In essence, each inward link from one web page to another is interpreted by search engines as a vote to the website which receives it. Websites that are deemed very important by search engines, due to their high number of backlinks, will have a higher ranking in the search result lists. This is why many companies will buy backlinks in order to place their websites among the highest ranking ones.
The process of link building requires a huge amount of time and effort, since you website needs as many backlinks as possible to assure it many ‘votes’. All companies offering link building services, are working with highly trained individuals, who will come up with just the right strategies to retrieve as many ‘hits’ as possible for your website.
In order to increase the traffic on your own website, you can buy backlinks on other high-rated webpages. There are a number of companies offering just that, and prices depend on the ranking of the website you want to buy backlinks on. Although more expensive, it’s also the easier alternative to building endless amounts of backlinks.
The basic service-package you get when buying backlinks goes beyond a simple reference to your website, but in most cases also includes a full detailed report, highlighting your link on the high-ranked web page and the exact ranking of that site.
If you have a website and you want to be found by your customers online then you are going to need backlinks pointing back to your website. So, what are backlinks? In this article, we will discuss what backlinks are, why you need them and how to get them.
What are Backlinks?
A backlink is clickable link on another website pointing back to your website. Publishers of websites usually use backlinks to reference other webpages they have used information from or to direct readers to where they can find further information about the topic. Backlinks either can be direct links to your webpage like www.Marketing1on1.com or can be used in a keyword like “Your Keyword.”
Why Do You Need Backlinks
You can consider backlinks like votes for your website. The more links point back to your website the higher search engines such as Google.com and Yahoo.com will display your website over other websites with similar content.
However, backlinks are not just for the search engines. Backlinks can also send traffic directly to your webpage if a reader from the other site clicks on the backlink provided. The more traffic the other website has the higher the percentage of their readers will visit your website. So, it is important not to only to get backlinks for the search engines but to get backlinks from high traffic websites.
There are several link building services and techniques you can use to build backlinks to your website. First, if you find a website with similar content, you can send an email to the webmaster of that website requesting they link back to yours if you provide them with an article (Guest Posts). You can also write articles and publish them on article directories to provide a link back to your website. Another technique is to use social bookmarking websites like Digg.com and Delicious.com to bookmark your website so others can find it. The possibilities are endless.
In this article, we have covered what are backlinks, why you need backlinks and how to get them. You are now armed with the information you need to attract visitors and make your website a success.
Some website owners or marketers will purchase backlinks to help drive traffic to their site. The more links that are out on the web leading people back to your site, the more traffic you could potentially receive.
Years ago people would trade links, placing someone else’s link on their site if the other person would put the first person’s link on the other site. That way both people got backlinks without buying them and both could get more traffic. The problem with that now is that Google does not give higher ranking to sites that merely trade links.
Since backlinks also help websites get ranked higher in search engine results, marketers quit trading backlinks and started to buy backlinks. This way Google will see the links coming back to your site and give you a higher score toward a higher page ranking in results when people search for your keyword phrase.
Backlinks can be posted for free on the web in many ways such as article directories, social media sites, and in free classified advertisement websites. However this process takes time and time is one of the resources that marketers want to reserve for more complex work. So they often pay people to post the link for them on these free sites. You could say this is another way to purchase backlinks. Of course the most obvious way to buy backlinks is by paying for ads on websites. But if you are paying someone to post your link you might as well consider that buying link building services.
The site the backlink is located on has a page rank of its own. The higher ranked sites with links to your site gives you more credit in Google’s algorithm than a weaker/lower page rank site linking back to your site. So the key is to pick expert or high page rank sites to post your backlinks on when you purchase backlinks.
Not only do a large number of backlinks help a website get a higher page rank in search engines but more traffic can come to your site with more backlinks available on multiple websites. Again you want to be selective about which sites you place your backlink on. If you buy backlinks you also want the site to have readers who would want to buy your product and will want to click on your ad/backlink. If the audience who reads that site is not interested in your products then you are wasting your money on those backlinks.
Make sure that backlinks are not placed in large numbers in one day upn lots of sites. Gogle only likes backlinks that gradually appear, a few each day, instead of dozens or hundreds in one day. So if you pay someone to post them make sure you specify the number per day you want posted. This will make the linking look natural and not as if youchose to buy backlinks.
Backlinking will get you higher page rank in search engines and more traffic to your site but quality content on the site is what will turn the traffic into conversion/sales.