If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

Home » Blog » If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

ANSWER: Views, impressions, unique users, awareness lift, and ad recall lift

Cart

Your cart is empty! Return to shop

Tags:

:root{--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color);--wp-editor-canvas-background:#ddd;--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,160.5;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}.wp-element-button{cursor:pointer}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}:root .has-text-align-center{text-align:center}:root .has-text-align-left{text-align:left}:root .has-text-align-right{text-align:right}.has-fit-text{white-space:nowrap !important}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{word-wrap:normal !important;border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px}.screen-reader-text:focus{background-color:#ddd;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style*=border-color]){border-style:solid}html :where([style*=border-top-color]){border-top-style:solid}html :where([style*=border-right-color]){border-right-style:solid}html :where([style*=border-bottom-color]){border-bottom-style:solid}html :where([style*=border-left-color]){border-left-style:solid}html :where([style*=border-width]){border-style:solid}html :where([style*=border-top-width]){border-top-style:solid}html :where([style*=border-right-width]){border-right-style:solid}html :where([style*=border-bottom-width]){border-bottom-style:solid}html :where([style*=border-left-width]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,#0693e3 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,#fcb900 0%,#ff6900 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,#ff6900 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px #fff,6px 6px #000;--wp--preset--shadow--crisp:6px 6px 0px #000}:where(body){margin:0}:where(.is-layout-flex){gap:.5em}:where(.is-layout-grid){gap:.5em}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex>:is(*, div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid>:is(*, div){margin:0}body{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px}:root :where(.wp-element-button, .wp-block-button__link){background-color:#32373c;border-width:0;color:#fff;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;line-height:inherit;padding-top:calc(.667em + 2px);padding-right:calc(1.333em + 2px);padding-bottom:calc(.667em + 2px);padding-left:calc(1.333em + 2px);text-decoration:none;text-transform:inherit}.has-black-color{color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-color{color:var(--wp--preset--color--white) !important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important}.has-black-background-color{background-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-background-color{background-color:var(--wp--preset--color--white) !important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important}.has-black-border-color{border-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-border-color{border-color:var(--wp--preset--color--white) !important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important}#p404RedirectChart .canvasjs-chart-credit{display:none !important}#p404RedirectChart canvas{border-radius:6px}.p404-redirect-adminbar-weekly-title{font-weight:bold;font-size:14px;color:#fff;margin-bottom:6px}#wpadminbar #wp-admin-bar-p404_free_top_button .ab-icon:before{content:"";color:#dc3545;top:3px}#wp-admin-bar-p404_free_top_button .ab-item{min-width:80px !important;padding:0px !important}.p404-redirect-adminbar-dropdown-wrap{min-width:0;padding:0;position:static !important}#wpadminbar #wp-admin-bar-p404_free_top_button_dropdown{position:static !important}#wpadminbar #wp-admin-bar-p404_free_top_button_dropdown .ab-item{padding:0 !important;margin:0 !important}.p404-redirect-dropdown-container{min-width:340px;padding:18px 18px 12px 18px;background:#23282d !important;color:#fff;border-radius:12px;box-shadow:0 8px 32px rgba(0,0,0,.25);margin-top:10px;position:relative !important;z-index:999999 !important;display:block !important;border:1px solid #444}#wpadminbar #wp-admin-bar-p404_free_top_button .p404-redirect-dropdown-container{display:none !important}#wpadminbar #wp-admin-bar-p404_free_top_button:hover .p404-redirect-dropdown-container{display:block !important}#wpadminbar #wp-admin-bar-p404_free_top_button:hover #wp-admin-bar-p404_free_top_button_dropdown .p404-redirect-dropdown-container{display:block !important}.p404-redirect-card{background:#2c3338;border-radius:8px;padding:18px 18px 12px 18px;box-shadow:0 2px 8px rgba(0,0,0,.07);display:flex;flex-direction:column;align-items:flex-start;border:1px solid #444}.p404-redirect-btn{display:inline-block;background:#dc3545;color:#fff !important;font-weight:bold;padding:5px 22px;border-radius:8px;text-decoration:none;font-size:17px;transition:background .2s,box-shadow .2s;margin-top:8px;box-shadow:0 2px 8px rgba(220,53,69,.15);text-align:center;line-height:1.6}.p404-redirect-btn:hover{background:#c82333;color:#fff !important;box-shadow:0 4px 16px rgba(220,53,69,.25)}#wpadminbar .ab-top-menu>li:hover>.ab-item,#wpadminbar .ab-top-menu>li.hover>.ab-item{z-index:auto}#wpadminbar #wp-admin-bar-p404_free_top_button:hover>.ab-item{z-index:999998 !important}.woocommerce form .form-row .required{visibility:visible}a.xoo-cp-btn-ch{display:none}td.xoo-cp-pqty{min-width:120px}.xoo-cp-adding,.xoo-cp-added{display:none !important}.xoo-cp-container{max-width:650px}.xcp-btn{background-color:#1e73be;color:#fff;font-size:14px;border-radius:5px;border:1px solid #1e73be}.xcp-btn:hover{color:#fff}td.xoo-cp-pimg{width:20%}table.xoo-cp-pdetails,table.xoo-cp-pdetails tr{border:0 !important}table.xoo-cp-pdetails td{border-style:solid;border-width:0px;border-color:#ebe9eb}.headertitle{color:#fff}a.added_to_cart{display:none !important}a.about_paypal{display:none}.wpcf7 input[type="text"],.wpcf7 input[type="email"],.wpcf7 input[type="tel"],.wpcf7 input[type="url"],.wpcf7 textarea{width:100%}.wpcf7-submit{display:block;width:140px !important;height:35px !important}th.product-quantity{float:right}div.quantity{float:right}.iframe-container{position:relative;width:100%;padding-bottom:56.25%;height:0}.iframe-container iframe{position:absolute;top:0;left:0;width:100%;height:100%}a{text-decoration:none;color:inherit}a:hover{color:inherit}.tbackground{background:url("https://cdn-ileanni.nitrocdn.com/qzEjXSMFGKpaweRDHTROazKMyeOHTaWE/assets/images/optimized/rev-cd2fd3c/www.marketing1on1.com/wp-content/uploads/2018/08/bg-front-page.png") no-repeat;background-size:cover}.tbackground.nitro-lazy{background:none !important}.brightness{filter:brightness(.8);-webkit-filter:brightness(.8);-moz-filter:brightness(.8);-o-filter:brightness(.8);-ms-filter:brightness(.8)}img.brightness:hover{filter:brightness(1);-webkit-filter:brightness(1);-moz-filter:brightness(1);-o-filter:brightness(1);-ms-filter:brightness(1)}@media only screen and (max-width:480px){.hide_on_mobile{display:none !important}}.mobileShow{display:none}@media only screen and (min-device-width : 320px) and (max-device-width : 480px){.mobileShow{display:inline}}#tagsbody{display:none}#menubody{display:none}.woocommerce-checkout button#place_order{padding:10px 10px}@media (max-width: 790px){.main_buttons{z-index:10 !important}.mobile-menu,.mobile-navigation,.main-navigation,.menu-toggle,.elementor-menu-toggle,.elementor-nav-menu--dropdown,.ast-mobile-popup-drawer,.offcanvas-menu,.off-canvas-menu{z-index:999999 !important}}.article-table-wrap{width:100%;overflow-x:auto;margin:25px 0;border-radius:14px;box-shadow:0 8px 24px rgba(0,0,0,.08)}.article-table{width:100%;min-width:650px;border-collapse:collapse;background:#fff;font-size:16px;line-height:1.5}.article-table th{background:#272e45;color:#fff;text-align:left;padding:16px;font-weight:700}.article-table td{padding:16px;border-bottom:1px solid #e6e8ef;vertical-align:middle;color:#222}.article-table tr:nth-child(even) td{background:#f7f8fb}.article-table tr:last-child td{border-bottom:none}.article-table td:first-child{font-weight:700;color:#272e45}@media (max-width: 768px){.article-table-wrap{border-radius:12px}.article-table{font-size:15px}.article-table th,.article-table td{padding:14px}}.main_buttons{height:65px !important}.main_buttons .on{padding:8px 0 !important}.main_buttons .on i{font-size:24px !important}.xt_atc-loading .xt_atc-button-spinner-wrap.xt_atc-button-spinner-ready{-webkit-transform:scale(1.3) !important;-moz-transform:scale(1.3) !important;-ms-transform:scale(1.3) !important;-o-transform:scale(1.3) !important;transform:scale(1.3) !important}:root{--xt-woofc-spinner-overlay-color:rgba(255,255,255,.5);--xt-woofc-success-color:#4b9b12;--xt-woofc-overlay-color:rgba(0,0,0,.5);--xt-woofc-notice-font-size:13px}@media screen and (min-width: 783px){:root{--xt-woofc-hoffset:10px;--xt-woofc-voffset:170px;--xt-woofc-zindex:90198}}@media screen and (max-width: 782px){:root{--xt-woofc-hoffset:20px;--xt-woofc-voffset:107px;--xt-woofc-zindex:90198}}@media screen and (max-width: 480px){:root{--xt-woofc-hoffset:8px;--xt-woofc-voffset:300px;--xt-woofc-zindex:90200}}@media (max-width: 790px){body{margin-bottom:104px}}body .main_buttons{background:#075c97;color:#fff}body .main_buttons .on:not(:first-child):not(:last-child){border-left:1px solid #666;border-right:1px solid #666}.main_buttons .on a{color:#fff}

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

Let Us Help You Get More Customers:

Blog Categories:

FROM THE BLOG:

Google’s Helpful Content Update Failed to Reward Helpful Content

The Google Link Building Patent Almost Nobody Has Read (And Why It’s Costing Businesses a Fortune)

7 Best AI Video Editors in 2026: Top Picks for Every Use Case

The Rise of Zero-Click Searches: What the Data Tells Us About the Future of Google Traffic

How to Optimize for Zero-Click Searches in 2026

What Are Zero Click Searches and Why Do Zero Click Searches Happen

We Ran a Real Test on What AI Crawlers Actually Read on Your Website, and the Results Were Eye-Opening