Website marketing and internet marketing services.
There are many definitions of marketing and the chances are that you will never hear two people use the same definition. In simple terms, marketing is the process or activity of creating, discussing and delivering a product or service which later turns into some sort of exchange.
An easy way of understanding internet marketing is simply to look at it as getting exposure for the product or service you are offering on the internet. However others will go that one step further to say everything that leads to sale is also considered to be the marketing process.
Digital marketing has recently become so popular it is recommended for almost all businesses of any size. The internet has essentially changed the way we work as human beings. It has given us a network of information allowing us to find almost any information that we might need, as well as communicate with people from all over the world. The truth is that the internet connects more people than you could ever directly connect in person.
Internet affected traditional marketing significantly. Understanding just how big the internet is may be the first step to understanding why internet marketing is becoming so important to businesses. As previously mentioned, the internet connects millions of people from all over the world. Look at social media websites such as Facebook which has over 800 million active users every day. Imagine the exposure your business could get from having a proper advertising campaign on social media website. With that in mind Social Media Marketing through popular websites such as Twitter and Facebook is only a small part of the internet marketing campaign.
Internet marketing is more effective than traditional advertising.
One of the biggest mistakes small businesses make today is ignoring the power and leverage online marketing offers in favor of the “tried and true”, comfortable – and, honestly outdated – legacy approaches of traditional advertising. Now, this isn’t to suggest that “old-school” methods of advertising are obsolete or dead and gone. Nothing could be further from the truth. There’s still a lot of opportunity to make fantastic money with some of these old-school approaches, particularly as they become less cluttered with more people moving online. At the same time, though, more and more people are doing the bulk of their shopping – and almost all of their research – on the internet in a way that just wasn’t possible previously.
According to information from the Advice Interactive Group, only 18% of traditional advertising continues to produce a positive return on investment. On top of that, 90% fast-forward through commercials whenever possible, and more people than ever before are subscribing to premium satellite radio services with less advertisements or listening to podcasts and streaming media as opposed to terrestrial radio.
We don’t even have to tell you how often people throw out junk mail before even thinking about opening it. The odds are pretty good you do the same every day!
On the flip side of things, however, more and more businesses are finding real advertising success online.
More than 75% of all consumers in North America use the internet on a daily basis, with Google searches alone representing 20% of all lead generation results for small to mid-sized businesses.
90% of those that use the internet state that they regularly do product and service research online more than anywhere else, and most take advantage of the internet to find local businesses – and their contact information – before they visit brick and mortar operations in their own area.
At the end of the day, online marketing are very much on the rise. Small businesses – particularly those in competitive industries – have to start taking advantage of everything that the internet offers as far as reach, targeting, and return on investment are concerned.
Marketing for small and large businesses.
If you don’t market your small or large business, you won’t be able to generate leads or make your products and services known. Marketing your business is an ongoing job and should never end no matter how successful you may be. Why is this important? The reason is that new competitors are surfacing day by day. More and more consumers are using the internet on their home computers as well as their mobile phones or other mobile devices to find what they need.
You must create an online presence using various methods. Don’t stick with just one method. Having a website in addition to offline exposure can help you rise even higher toward your success goal.
Online marketing for small and large companies is an effective and economical way to get more talk about your products, services and your company. You don’t need to spend much to get the job done so a small budget will work just as well as a large budget. You can easily reach your target audience and improve your visibility factor.
Not only will you be able to reach your local or domestic market, but the international market as well. You’ll get prospects around the world that you couldn’t easily reach simply by marketing offline. Business marketing can provide you with endless possibilities to expand and grow your business. You’ll also have the ability to do business around the clock even when your physical office is closed.
Brand awareness is easy when you use the power of the internet. If you setup your marketing for small business properly, you’ll reap many benefits like more traffic and better presence online. You will be able to compete and stand tall against competitors that have already built good, strong businesses.
How can website marketing help your business?
You are probably well aware of search engines and how they are used by almost everybody to find information, a product or a service of any type. What you might not understand is how certain websites are ranked at the top of the results and just how much this can benefit a business.
Fortunately for businesses, Google has a Keyword Tool that allows you too see how many people both globally and locally search for your particular service or product on average each month. As an example we are going to look at “Window Tinting” in the eyes of a window tints supplier.
The keyword tool is able to tell us that tens of thousands of people search for window tinting each month globally. With an average amount of monthly searches in mind we now need to know just how much exposure the top spots of search results could potentially get. In fact, it is rumored that the website ranked first for any given keyword will receive around forty percent of all of the search engine traffic of that specific keyword, with the rest of the first page results having an almost equal share of the remainder. The 2nd, 3rd, 4th and so on pages tend to get very little traffic, if any at all.
Forty percent of this traffic will bring you thousands of very targeted and niche specific potential customers visiting your website each month. With window tinting not being a cheap service this could result in thousands or hundreds of thousands of extra profits each month. Above you can see an example of how traffic from search engine optimization and link building services helped increase sales by 57% for one of our customers.
When you think about the internet marketing process it is quite easy to recognize that it does not only relates to the provider, it also relates directly to the customer. Marketing holds all of the tools and strategies used to entice a customer into buying or trying a product. If the marketing is successful then your company will gain value through the consumers purchase.
An example of this is something as simple as cold calling. Cold calling is a very old marketing technique that simply requires you to dial a phone number and try to sell your product or a service to the person that answers the phone. Once you are live on the phone you use your sales pitch to try and sell the product. This is marketing. Advertising on billboards, magazines, television; all of these are part of the marketing process.
What do internet marketing services include?
Internet marketing services do not consist of one simple process. In fact, an effective internet marketing agency will use various, well-known techniques that are proven to work in the world of online trading. Here is a brief introduction to several of these techniques:
Search engine optimization is used to help your website rank in the top positions of a search engines for your targeted keywords. This can get you a lot of recognition and very targeted leads as long as your make sure you are targeting the correct keywords.
Google business optimization:
Google places have been created to allow businesses to list their website with Google. This makes SEO for businesses and local SEO a lot more easier. With the use of customer reviews and recommendations your Google Places listing can be optimized to get even more sales with minimum effort.
Social Media is constantly growing its popularity in the online advertising and marketing industry. Much like the internet as a whole, social media websites such as Facebook and Twitter bring together millions of people. Using social media fan pages and business pages you can have your business put out there and recommended to thousands of locally targeted people in an instant. With that in mind, there are various other ways social media can be used as part of an strategic internet marketing services.
Paid per click advertising:
With both Google and Social Media Advertising you can get the most of an advertising campaign. One thing we are able to do is get you up to $200 free advertising through the means of Google Ads plus Facebook Advertising. This means you get the chance to see the benefits of these advertising campaigns without spending a penny.
Product and shopping conversion optimization:
Internet marketing means selling products or services over the internet. Our internet marketing company will provide you with the right internet marketing solutions to ensure that your product is recognized and easily found over the internet. One way of doing this is by submitting your products to Google Shopping and ensuring you can rank high based upon popular customer sort queries (such as price low to high, popularity, good reviews etc).
One thing we can certainly say about all of these processes involved in internet marketing is that they all have one thing in common; they get your company more recognition. However, this recognition is no longer on a small, local scale; it is on a national if not global scale.
The easiest way to put it is that the move into online trading is absolutely massive. We previously talked about how hard it would be to market or offer your products and services to an entire country via the means of physical presence. Well to put it simply, this is done in seconds with the use of a website and professional internet marketing.
As soon as your website is live there are well over a million new potential clients that may have never even heard about your company or business before. This shows just how much impact internet business marketing can have on your business.
Web internet marketing services also help your business keep up with the updates in technology. Not that long ago people were using thick books such as the Yellow Pages to find a product or a service. With the internet providing a much simpler, and more structured solution it is very easy to understand why the majority of the population now use the internet to find what they are looking for.
With the current economy, many small businesses have found that a move to the internet is exactly what they need to take their business to the next level. The move to the internet means having an effective internet marketing strategy that can help you handle the huge expansion of conducting business over the internet.
SEO constantly changing and most businesses and entrepreneurs simply can’t keep up with the shifting SEO landscape. Most SEO companies are stuck in 2010 with outdated SEO and link building strategies that don’t perform. A lot of them mainly sell content writing services by calling it content marketing.
At our affordable SEO company we provide our customers with WORKING SEO strategies. We can help your website rank higher within the search engines so your potential customers can find you more easily.
What is SEO and Search Engine Marketing?
Every time you run a search on Google, you probably expect to find exactly what you’re looking for. The search algorithm they use is one of the best ever developed – no matter how obscure your query, you’re practically guaranteed to get top-notch results that are highly pertinent to what you wanted to find in the first place. But if you ever started a website, chances are that you probably never seen it on the front page of Google when you search for something related to what your website is about.
This can be frustrating, especially if you’re selling things. After all, how are you supposed to get people to see what you’re doing if they don’t even know that you exist? The answer to this question is: SEO marketing.
The basic idea of search engine marketing services is to learn what people search for on the web and integrate this knowledge with an understanding of how search algorithms work. This way, you can rank as highly as possible on Google and Bing searches, so that people will find you before they find anyone else. This is crucial, because people are not likely to search around for the absolute best option available. Chances are, they’ll instead turn to the first option they find. If you’re the first, you have to worry much less about the influence of competition on making sales and the like, which is why SEO marketing services is such a miraculous development – it levels the playing field, and really allows you to appeal to as wide an audience as you want.
Search Engine Optimization is the phrase used to describe optimizing your website for keyword and search engine recognition. The processes and areas involved with cheap SEO services eventually enable you to rank higher for the keywords you are targeting in popular search engines such as Google, Bing and Yahoo.
We all know, if you are not on the first page of Google for the keywords you are targeting, you will see a very small amount of search engine traffic, if any at all.
Why Is SEO Important?
The search engine optimization (SEO) industry seems to be growing rapidly and there are actually some very good reasons behind this. The truth is that having an online presence is almost essential in today’s business world. The internet holds millions upon millions of potential clients that are practically unreachable without online presence. Unfortunately, in this age a simple business website is not enough to target those millions who are out there and affordable SEO is becoming more important than ever before.
The Best SEO Company Can Help Kick Start Your Business to a Soaring Success
It’s no secret that the Internet has become the most powerful medium to promote and advertise your business, whether it is a local brick-and-mortar store or a startup online business. Millions of people all over the world log on to the Internet every day to do a wide variety of activities. They check their e-mails, go on social networking websites, shop for products, book flights, read reviews, watch videos, read blogs and so much more. The world is literally wired together because of the Internet.
And your business can gain access to the entire world with proper SEO campaign. With the help of the best SEO company that understands your business needs and delivers customer-centered high-quality internet marketing services, the world can become your marketplace.
The first thing you are likely to notice besides the fact that you will now be ranking high in the search results for your targeted keywords, is that your website will receive a lot more exposure and recognition. Being on the first page of a search engine such as Google can almost instantly provide your website with hundreds of extra visitors and extremely targeted search engine traffic.
After you have started to see extra visitors coming to your website looking for the products, services or information you are offering you are likely to see one more thing, extra sales. As the visitors are highly targeted the chances are they are going to buy your product. If you are the first website they visit with a reasonable price the chances are they are going to buy from you before looking elsewhere.
Efficient and effective SEO provides you with everything you need to successfully take your business to online eCommerce world. It has the ability to sky rocket your sales, profits and even add value to your company as a whole.
The Top 7 Benefits of Working with our Professional SEO Company
Instead of us go on and on about how good we are, why don’t we turn the tables and talk about you? What’s in it for you? What do you get out of working with one of the top SEO companies in the world? In a nutshell, you get to build a better online marketing strategy and implement only the most effective methods for reaching your business financial growth goals.
Organic SEO is a continuous activity. This means you cannot simply expect to implement a few techniques and leave at that while expecting your website to head to the top spot and stay there for good. Organic SEO needs continuous work over time. With Marketing1on1, you can expect our professionals to stay with you for the long haul, using methods to keep your website in the top spot for a long time and ensuring that it stays ahead of the competition.
Targeted SEO Traffic at Its Maximum
One of the best things about organic search engine optimization is that you don't go to your market, your market comes to you. Using Google's online keyword tool, you can gauge how many people are looking for the kind of products and services you provide. With website SEO, you only target those people who are searching for your keywords on Google, effectively filtering out people who are not interested and allowing you to focus your marketing efforts on people who are very likely already sold. What a powerful way to do business!
Higher Conversion Rates
The best SEO companies don't only work on improving your website for the search engines. We also make sure real people who visit your website get the most out of it. How do we do it? First of all, we make sure your website has content that is extremely engaging and interesting so that your visitors will want to stay on your website. And second of all, we use a variety of conversion techniques so that your visitors see the right kinds of content in all the right places. Increased traffic is practically useless if not a single one of your visitors converts into a paying customer. With Marketing 1 on 1, we don't only work on sending highly-targeted traffic to your website. We place equal importance on making sure that traffic does what you want.
Cost-Efficient and Higher Return on Investment
Why do you have to spend thousands of dollars on traditional TV and newspaper advertising? It has been proven time and time again that Internet marketing is a way more lucrative source of advertising because it is low-cost and offers a much higher return on your investment than other forms of advertising.
Round-the-Clock Marketing on Autopilot
Do you want to promote your business even while you're asleep? With Marketing1on1, we help you set up your own advertising autopilot so that people from the other side of the world can transact business with you even when it's 3 a.m. on your side. That's making sure you get the most out of your investment.
The Internet is here to stay and so is Google. Marketing1on1 helps you get to the 1st page of search reuslts and stay there.
Increased Sales and Better Revenue
What does all this give you? Simple. Increased and highly-targeted traffic coming your way and powerful conversion techniques to help turn visitors into loyal and returning customers, coupled with massive cost-cutting on your advertisement budget equals increased sales and better revenue for your business.
Effective Organic SEO Strategy
Unfortunately, organic SEO is a complex process. You have to create your content so that it contains a good number of keywords, you have to make the layout of your website search engine friendly, as this has a strong influence on how well a search algorithm can determine what is your website about, you have to give serious thought to the type and distribution of backlinks, you have to think about appealing to a particular regional audience, and this is just the start. Needless to say, going about all this on your own is very difficult, time consuming, and requires quite a bit of experience. While it’s definitely worth it to undertake search marketing if you want to be successful at marketing on the Internet, it’s definitely not worth it to learn all the details on your own.
That’s where we come in. We offer affordable search engine marketing service for you, so you can focus on your business without having to worry about the nitty-gritty details of ensuring that you’ll pop up as the first or second result on Google. And this is highly important. Time, as they say, is money. If you save time by allowing us to optimize your website for you, you save money, as well. And isn’t that the whole point of business?
Many people seem to be skeptical about the benefits of SEO marketing services. The fact of the matter is, it’s one of the best ways to go about it . . . Ever. It’s inexpensive, compared to traditional methods, it’s highly effective (conversion rates are sky-high for properly optimized websites) and it’s relatively easy to implement for experienced search engine marketing company. If you do any marketing online, talk to one of our consultants to determine what we can do to help you.
Search engine optimization always begins with keyword research. To effectively market your business online you need to know what keywords people are searching and how often they are being searched for. This can be done by using various tools around the web however they all aim to tell you the same thing. What keywords are popular and exactly how many people are searching for them. From this you could find out that your keyword is being searched X amount of times. Put that into the 40% of traffic that the top 3 positions receive and you'll have a good idea of the number of leads or sales you could expect from search engine traffic.
On-page SEO means optimizing your actual website content so that it is search engine friendly, but still highly optimized. Search engine algorithms tend to favor the keywords that are placed in headings or tags and display a level of importance. These tags include:
However it is not limited to those tags.
On-page SEO also includes items such as alternative image text and Meta title, descriptions and tags.
Once your keyword research and on-page seo is on point it is time to look at how you can further optimize your website for search engines. This is where understanding search engine algorithms and off-page SEO comes into play.
The main aspect of off-page SEO is link building or backlinks. Backlinks are simply links that point to your website from other websites. Whilst that explanation is simple, there a huge range of different types of backlinks, with some being much more powerful than others. Google thinks of backlinks as a referrals to your website. Essentially it's like saying "This website has useful information, check it out". If you'd like to learn more make sure to visit our backlinks section.
What is Business SEO and What Can It Do For Your Small Business?
SEO techniques are used in various small business websites through strategies like SEO-friendly articles an blog posts, the use of social networking sites, back linking, the use of tags and the use of images or videos to name a few. These business SEO techniques help your favorite search engine find you better apart from so many other businesses in your area or city that also offers the same niche. In short, affordable small business SEO helps businesses as well as customers to easily find what they need online. Through effective SEO techniques site owners will be able to reach their market more efficiently; consumers on the other hand will be able to easily find sites that they really looking for.
What Are Different Business SEO Techniques?
The use of tags – the use of title tags, meta tags, heading tags and so on is just basically placing the right word or set of words in a particular part of your site to allow search engines to determine what your site really is all about. The use of keywords plays a very important role in indexing your website so that you can be distinguished easily. However, you should never “over stuff” your site with keywords; this will only reduce the appeal of your site and may even look like spam to your users.
Most SEO experts recommend a keyword or two in your title, one or two in your description tag and then of course in the body of your keywords. In articles or posts that you place on your site, you may place a keyword or a string of keywords in the beginning of the first sentence, one in the middle and one or two towards the end.
Images or videos – one of the easiest ways to develop an SEO-friendly site is to place relevant videos and pictures. For example, you may place photos of the products you sell, the services you offer or if you offer tips or strategies to do anything you may include a video of how to make things or DIY. This will not just allow users to understand your topic more but will also help search engines to index your site better.
Using links – you may have other sites or blogs that also have the same niche which may be used to link your website from; you may use this to improve the visibility of your site. And if you can link your site to your other blog and websites you may also link other worthy sites like social networking pages, popular shopping sites that may provide product information and consumer reviews and so many more.
Using social media – social media sites like Facebook, Twitter, YouTube and Digg to name a few are great ways to totally improve your visibility online. These will also be great ways to market your products and services for free.
New social media sites are emerging as formidable tools for SEO. Sites like Pinterest where members can share photos of anything that interest them may also be used for business. You can create a business Pinterest account where you can post photos of your business, your products or your services.
Improve your content – possibly one of the best ways small business SEO improves sales and site traffic is by improving your content; this means updating all the information you have posted on your site as well as all the important data and news as a part of your content. If you own an e-commerce site, you should always update the prices, features and descriptions of your products and any important news like recalls.
How Small Business SEO Services Improve Sales and Site Traffic and Add Value to Your Site?
There is no doubt that small business SEO services will drive more traffic to your site and it will not just end with having more people checking out your site, you will also have an increased possibility of having more sales, better revenue and better brand recognition. Here are few ways on how small business SEO improves sales and drives more traffic:
As you use small business SEO techniques, you will be able to allow search engine bots to distinguish your site from other websites with the same niche or topic. Thus if you follow SEO techniques to the T you will be able to stay ahead of your competitor and reach your target market better.
SEO techniques, like the use of social media, will help you reach out to your customers better and will also let them know more about your market. You will be able to learn more about their likes, their dislikes, the links or the products that they follow and more demographic data to let you get more important information for your marketing campaigns.
SEO techniques, like updating your site information, should be done as regularly as possible and this will help improve your readers and followers’ perception about your site. Readers appreciate sites with updated information and well-managed content. You will not just improve your visibility but you will also get more followers and clients to follow your site.
There are more SEO techniques that can be used to improve your small business sales and traffic efficiently; as a site owner or a blog owner you can totally improve your site by using two or more of these techniques. Stay ahead of your competitors and win your target market with SEO services for small businesses.
One thing you need to bear in mind when it comes to SEO is that it is not something you can just do and forget about. It requires ongoing effort and maintenance. If you want to see sustainable results, you will have to accept that you will need to be in it for the long haul.
Some people state that they have seen rapid results from their search engine optimization strategy. Some SEO companies even state that they can produce results in as little as two weeks however, some say it can take up to six months to achieve results. Determining how long SEO takes is relative, and it depends on a number of different things such as:
How old your website is
The authority of your website
Does your website have any penalties?
Do you want to achieve long-term results or short-term results
Think of SEO like a marathon, slow and steady wins the race. It takes time, plenty of planning and experimenting to achieve optimum results. If you are looking for rapid results then expect your SEO activities to have a detrimental effect on your website instead. Google and other search engines frown upon websites that have all of a sudden gained a high search engine ranking therefore, it is better to do things slowly using an organic, focused approach.
The main aspects that determine how long will it take to see SEO results are:
Authority and Age
Authority and age will most definitely have an effect on your search engine ranking. Some SEO experts have stated that the age of a website has nothing to do with search engine ranking, there is plenty of evidence to counteract this view.
Brand new websites often take significantly longer to produce results than websites that have been online for a longer period of time. Older websites will usually have more organic backlinks than newer websites which obviously have an effect on how high that particular website ranks. Some website owners try to quicken the process of boosting search engine ranking by paying for backlinks however, this form of SEO can often damage your websites search engine ranking as instead of boosting it.
Genuine backlink portfolio building is a slow, calculated process. Bear this in mind, as your website ages, the more link juice it will generate over time, patience is key.
One of the things that can really effect your search engine ranking is errors, penalties and hosting problems. Therefore, if you want to boost your search engine ranking get serious about fixing these problems. For example, SEO mistakes, website hosting problems and Google penalties have not been dealt with will have a drastic effect on how your website performs on the search engines. Also, take the time to search your website for broken links and other things that might be having an effect on how your site performs. Remember that you will not see immediate results as Google will not instantly index the changes that have been made but they will pick them up in due course.
Design and Website Infrastructure
A badly designed website will also have an impact on how your website performs. Sites that are difficult to navigate are not SEO friendly therefore, it is important that you pay close attention to this. CMS system and URL structure are also very important.
Keyword Targeting and Competitor Analysis
Don't underestimate the value of analyzing your competitors, just take a look at those you are competing with who are dominating the search engine results. Learn from them and use their strategy to improve your own strategy. When you analyze your competitors it will help you to choose more effective keywords to further improve your search engine ranking.
Content marketing is a necessary addition to your SEO strategy. Websites that have a focused content marketing plan often see more than 8 percent increase in website traffic than those who do not have a content marketing strategy in place. Therefore,if you want to create and implement an effective SEO plan, you need to incorporate a solid content marketing plan into it. Spend time planning and executing your content plan to produce slow but noticeable results over time. You should be aiming for high quality relevant content that is focused on your target demographic.
On Page and Off Page SEO
If you want to see quicker results then you should pay close attention to your on-page and off-page search engine optimization. You need to consider adjusting your meta tags, your anchor text, descriptions, titles and alt tags. The off-page SEO usually includes building an effective backlink portfolio, placing comments on high authority blogs, online magazines and websites. Also consider blogging for other blogs and platforms that will allow you to link back to your website as a guest blogger.
Link building takes up a lot of time, it can be tedious but if done properly it is worth it in the end. Be careful with link building however, because if you use any strategies that have been banned by Google, you could risk getting penalised by Google.
The most effective link building method is to create high quality content, promote the content on social media, build a genuine audience of loyal readers who will share your content and keep coming back for more over time.
To answer the question, how long does it take to see SEO results, there is no clear-cut answer to that question. Search engine optimization is a slow process and you will never see drastic results overnight. Therefore, the best attitude to adopt is to take a slow and steady approach and focus on implementing some of the strategies outlined in this article.
Ensure Your Online Business Success Now
The best SEO company will not stop at putting you at No. 1 on Google’s search results. We develop a customized, long-term strategic online marketing plan for you and work with you over the long haul to secure your success in promoting and advertising your business on the Internet. At Marketing1on1, we don’t only do SEO for our clients. We partner with them for success.