Backlinks are considered the foundation of search engine optimization and for most people they remain to be the most important aspect of an internet marketing campaign. There is a huge variety of link building services and this can easily make it hard to understand exactly why and how they have an effect on search engine rankings.
Before we look into different types of link building packages and why you need them all together, we are going to look at a real world scenario to help you understand exactly why seo link building service is important.
How do SEO link building services work?Search engines use backlinks to judge a website’s reputation or how many people refer to the website in simple terms. Search engines see a backlink as someone recommending or positively referring to your website, which is why they positively affect your website’s search rankings for targeted keywords. Of course, if it was as simple as that, anyone could spam their link all over the web; and many people tried. This has caused search engines such as Google to enforce algorithms that can detect malicious link-building techniques. Now it’s time to look at the various types of backlinks offered by link-building agencies and discover which ones work and which ones are just a thing of the past.
Web2.0 backlinks are one of the most popular types of backlinks to this date. They are very easy to make yourself; however, service providers will create web2.0 properties with unique content for a reasonable price. To create web2.0 backlinks, you first need to sign up to a web2.0 property site. The most popular sites are WordPress and Blogger. Once you have created a blog, all you have to do is post some content with contextual anchor text backlinks going to your website. You can use your keywords as anchor text to get even more value from the link.
Guest posts / Outreach Link Building
Guest posts are similar to web2.0 properties. You have to write very good and strong content before contacting the owner of a niche related website. Most of the time if the content is worthy the web master will allow it to be posted on his high PR website with one way links to your page. Outreach link building refers to manually reaching out to webmasters / owners of the websites where you’d like to acquire the link from.
Edu and Gov backlinks
EDU and GOV domains are considered to be high authority by Google and other search engine algorithms. These are the hardest types of backlink to get on your own. Fortunately there are people out there who specialise in offering such links.
Social bookmarking is very much like bookmarking a page in your web browser; however instead of saving it to your browser you save it to the web. Search Engines see this as someone sharing the website with the rest of the world, which can positively affect your search rankings. Social media sites such as Facebook and Twitter are often used as effective social bookmarking strategies.
Article Directory Submissions and Contextual Backlinks
Article Directories are by many referred to as “content farms”. This means it is just a website filled with thousands upon thousands of articles. The good thing about these articles is they can be extremely relevant to the niche and keywords you are targeting, plus they can create backlinks to your website.
Blog comments are quite self explanatory on their own; they are simply comments on other peoples blogs that link back to your website (usually with relevant anchor text to add keyword value). They can be very effective for SEO, but you have to create quality contextual backlinks on low OBL blogs to have a massive effect. Unfortunately, millions of programs were developed to spam auto approve blogs, resulting in penalties that are now enforced. However, in a link pyramid or link wheel, they can be effective.
Like blog comments, forum profiles are straightforward to understand. All you have to do is find a forum that allows links in the profile and make a link back to your website. They are not very effective, but very good for link diversity.
Local Directories / CitationsLocal directories and citations are a great way to get your website listed within online directories. It is also one of the oldest link-building strategies in use today. They are great for boosting your local presence and local rankings.
Link Wheels and Link Pyramids
Link Wheels and Link Pyramids are all about gaining backlinks diversity so that your site looks natural to the SERPS. They work in very similar ways however a link pyramid simply points one tier to the next, where as in a link wheel the tiers also interlink with each other. This can leave a larger footprint and is not really used as much anymore.
A link pyramid simply works to pass link juice down a multi-tier system, of which your money site is the highest point. For example: Forum Profiles & Blog Comments > Point to > Article directories & Wikis > Point to > Edu, Gov and Web2.0 > Point to > Your site As you can see in the above example, the website you are trying to rank only has quality educational, government, and web2.0 property backlinks pointing to it. These can be in the X amount as long as they continue to be of high quality. Tier 2 will hold several thousand article backlinks along with some wiki-based backlinks. These are often automated and not only help to get your Edu, Gov, and Web2.0’s indexed but also pass link juice and authority down the link pyramid.
Finally on our third tier we have massive amounts of forum profiles and blog comments which will point to our article directory submissions and Wikis. This works the same as Tier 2, but the link juice is passed onto the tier 2 links.
How Long Does Link Building Take To Influence Rankings?
On average it takes about two to four weeks to start seeing ranking improvements after the backlinks have been indexed.