One of internet marketing focuses is to pull new visitors to the client’s website. Campaigns are rolled out to reach this goal and can perform well or fail miserably. A campaign’s success is usually measured by the number of new visitors that come to the website. But how can you measure if these two factors are due to the campaign?
When it comes to campaign tracking, a good option that marketers use is UTM codes. This is a reliable and simple tracking tool to get the impact of a campaign on a site’s performance. Read on to find out more about UTM tracking.Continue Reading