Posting on Google My Business requires logging into the GMB dashboard and selecting from available post formats: updates, events, offers, or products. Business owners can add images (400×300 pixels, under 5MB), write descriptive text up to 1,500 characters, and include clear calls-to-action. Updates remain visible for 7 days, while events display until completion, and offers and products stay permanent. Following these specifications while maintaining a consistent weekly posting schedule maximizes local search visibility and customer engagement. Understanding the nuances of each post type opens additional opportunities for business growth.

Creating and Optimizing Google My Business Posts

Posting effectively on Google My Business (GMB) enables businesses to enhance their local search visibility and connect with potential customers directly through Google Search and Maps. When optimizing post visibility, businesses should focus on creating engaging content that aligns with Google's guidelines while strategically leveraging post types such as offers, events, products, and updates. Each post should include high-quality images, clear calls-to-action, and relevant keywords to maximize reach and involvement.

The posting process begins by logging into the Google My Business dashboard and selecting the "Posts" option from the menu. Business owners can then choose from different post formats based on their objectives. Update posts are ideal for sharing news or general information and remain visible for seven days. Event posts can promote upcoming activities and stay active until the event ends. Offer posts help showcase special promotions with specific redemption periods, while product posts permanently highlight items from the business catalog.

Creating effective posts requires attention to detail and adherence to technical specifications. Images should be at least 400×300 pixels, with file sizes under 5MB. Post text should be concise, limited to 1,500 characters, though the first 100 characters are most important as they appear in the preview. Businesses should maintain a consistent posting schedule, ideally sharing fresh content at least once per week to maintain visibility and involvement.

Tracking post performance is essential for refining content strategy. GMB provides metrics such as views, clicks, and customer actions for each post. This data helps businesses understand which content resonates with their audience and adjust their approach accordingly. Furthermore, businesses should regularly monitor customer interactions and respond promptly to maintain engagement and build credibility.

To maximize impact, posts should align with current business objectives and seasonal opportunities. During holidays or special events, businesses can create themed content that captures attention and drives action. By combining strategic timing with compelling content and proper technical optimization, businesses can effectively utilize GMB posts to enhance their local marketing efforts and drive customer engagement.