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Search Engine Optimization

Search Engine Optimization (SEO) – Why is it important?


The search engine optimization (SEO) industry seems to be growing rapidly and there are actually some very good reasons behind this. The truth is that having an online presence is almost essential into today’s business world. The internet holds millions upon millions of potential clients that are practically unreachable when you take a real world marketing approach. Unfortunately, in this age a simple business website is not enough to target those millions who are out there and SEO is becoming more important than ever before.

Why Buy SEO Services from Marketing1on1 SEO Company?

  • Competitive Pricing
  • Compared to other SEO companies we also focus on building your brand instead of just links
  • We optimized 100′s of websites delivering Top Rankings and we can prove it
  • We offer a full range of Internet marketing services
  • We care about your success and ROI.

What can effective search engine optimization (SEO) services do for you?

Search engine optimization (SEO) does not only put your website at a higher position in the search engine rankings, it actually offers a lot more.

The first thing you are likely to notice besides the fact that you will now be ranking high in the search results for your targeted keywords, is that your website will receive a lot more exposure and recognition. Being on the first page of a search engine such as Google can almost instantly provide your website with hundreds of extra visitors and extremely targeted search engine traffic.

After you have started to see extra visitors coming to your website looking for the products, services or information you are offering; you are likely to see one more thing, extra sales. As the visitors are highly targeted the chances are they are going to buy your product. If you are the first website they visit with a reasonable price the chances are they are going to buy from you before looking elsewhere.

Efficient and effective SEO provides you with everything you need to successfully take your business to online eCommerce world. It has the ability to sky rocket your sales, profits and even add value to your company as a whole.

search engine optimization

What is search engine optimization?

Search Engine Optimization is the phrase used to describe optimizing your website for keyword and search engine recognition. The processes and areas involved with SEO eventually enable you to rank higher for the keywords you are targeting in popular search engines such as Google, Bing and Yahoo.

It is said that as if you are not on the first page of Google for the keywords you are targeting, you will see a very small amount of search engine traffic if any at all. On top of this it has been reported that those sitting in the top 3 positions will receive over 40% of that traffic.
Now it is time to look at why you need search engine optimization and what it actually involves.

Effective search engine optimization strategy:

Keyword Research

seo servicesSearch engine optimization always begins with keyword research. To effectively market your business online you need to know what keywords people are searching and how often they are being searched for. This can be done by using various tools around the web however they all aim to tell you the same thing. What keywords are popular and exactly how many people are searching for them. From this you could find out that your keyword is being searched X amount of times. Put that into the 40% of traffic that the top 3 positions receive and you’ll have a good idea of the number of leads or sales you could expect from search engine traffic.

On-Page SEO

On-page SEO means optimizing your actual website content so that it is search engine friendly, but still highly optimized. Search engine algorithms tend to favor the keywords that are placed in headings or tags and display a level of importance. These tags include:

  • Headers h1, h2 etc.
  • Text decorations Bold text, Italics etc.
  • Title / meta description tags.

However it is not limited to those tags.

On-page SEO also includes items such as alternative image text and Meta title, descriptions and tags.

Off-Page SEO & Backlinks

Once your keyword research and on-page seo is on point it is time to look at how you can further optimize your website for search engines. This is where understanding search engine algorithms and off-page seo comes into play.

Backlinks are simply links that point to your website from other websites. Whilst that explanation is simple, there a huge range of different types of backlinks, with some being much more powerful than others. Google thinks of backlinks as a referrals to your website. Essentially it’s like saying “This website has useful information, check it out”.

Types of backlinks:

Edu and Gov backlinks

Education backlinks and backlinks coming from government domains have been known to give great results when backlinking to your website. Google recognizes these domains as being trustworthy and favors them because they come from educational institutions and government sites alike. They are hard to come across and you often need very good content if you wish to be featured on one of these websites.

Guest posts

Guest posts are blog posts that are posted on niche related blogs. To get these types of backlinks you will usually have to contact the owner and send them a piece of unique content that you would like to be posted, including usually a single link back to your website. This is only worth doing if the blog has a high page rank and can offer some sort of authority for your website.

The above is only 2 of the many styles of backlinks that you can have pointing to your website, however we will cover the other types such as Article Directories, Wikis, Forum Profiles and Blog comments in our Backlinks section.

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